Gutta for Distributors

Gutta has been a successful and valued trading partner for decades. Flexibility and speed are a matter of course for us, they allow us to anticipate new market trends as early as possible. Challenge us - do business with Gutta!

The Gutta Ecosystem

Quality products feature the best service. We bear this aspiration in mind every day, providing our trading partners with individual, reliable and flexible support. Our services in the areas of logistics, product portfolio and customization help our retail customers to succeed in their respective markets. We support your sales “end to end”- from digital interfaces in supply chain management to order processing and warehousing to delivery to the end consumer.

Anytime, anywhere. Gutta has access to a wide network of sales and logistics partners, as well as subsidiaries all over the world. We support our partners with a service that is cost-efficient, rapid, and of a consistently high quality. It is therefore no coincidence that we have been valued partners to industry-leading DIY stores for decades.

We work hand in hand with our customers,
complementing our high-performance products
with customer-oriented services.

Hans-Peter Lipp, Head of Sales & Marketing Gutta Werke Schutterwald (D)

Product range

Our brand products help your customers to achieve enduring and visually appealing solutions of lasting value for their home and garden.

New products and ranges, continuous development and product improvements are of high priority at Gutta. Everything comes from a single source, from in-house product development to high-level vertical integration right down to product and marketing management.

Complex logistics

Our full product range includes a complete selection of finetuned supplemental services that are designed to simplify your processes, acquisitions and logistics. As your “outsourced” logistics center, we ensure the rapid availability of all products and guarantee delivery of your order within the desired delivery timeframe. Two large central warehouses and a network of regional warehouses enable fast delivery. Gutta is already responsible for many offline and digital dealers’ entire logistics processes – right up to the end customer.

An average of more than 500 shipments leave our warehouses every day. This corresponds to more than 130,000 orders a year!

Sales representatives

More than 20 sales representatives in Germany and Austria are available as your on-site point of contact. With regular market visits, they are always available for any questions and requests. Sales representatives’ services include providing personal support and advice, shelf maintenance, scheduling and risk inspection.

Product training

Gutta’s product training gives your employees the know-how to provide targeted responses to customer questions and to successfully implement sales and presentation strategies.

Installation service

Everything from a single source, starting from the idea, planning, and delivery all the way to the professional assembly for the end user. Available across Germany, our installation service is the perfect complement to the construction components available in our product range. That way, you can offer your end users a fantastic and customizable service plan in addition to attractive products!

Sales Promotion / Marketing

We support the success of your business with a wide range of communication strategies. The decision to buy or not to buy is made at the POS. That is why Gutta uses a wide range of communication strategies to make the end user aware of our products, inform them, convince them and encourage them to make a purchase.

Everything you need for success at the POS

Sales support at the POS is of particular importance to Gutta. That’s why we focus on making our products as self-explanatory as possible. Distinct product statements that feature quality grading, clear price labeling as well as plain and understandable user instructions all help the end user to navigate their way around the product range.

Display advertising

Gutta reaches the target group of particularly ambitious do-it-yourselfers with regular advertisements in leading trade magazines. This continuously raises product awareness and prepares purchasing decisions ahead of time.

Press relations

In addition to trade magazines, Gutta products also feature in local daily and weekly newspapers. As a result, Gutta reaches individuals who are not regular readers of specialist publications.


Our homepage keeps readers up to date on news, provides technical data on all our products, and features videos, instructions, warranty terms and more. The interactive product finder is a particularly practical advantage and leads your customers directly to the desired solution.


You will always find an up-to-date exchange of information and experiences in our blog. Product innovations, tips and experiences for processing or other news all about Gutta: Benefit from interactivity and being up to date!

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